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One thing that can hint http://coconinolpaz.org at the answer to this question about UGG boots is to look at the history of what we now call UGG boots. UGG boots are originally from Australia. The first point to be made is that UGG boots are nothing new. They were used in World War I by pilots as a means of keeping warm in unpressurized cabins of the planes they were flying. Also they were used in past decades by surfers and swimmers as a way to quickly warm their feet after a match or training. Now in 2010 UGG boots are a high fashion trend. Who would imagine that boots which were never intended to be worn in front of other people for the shear shame of their UGGly appearance would become an item of high fashion amongst people around the world.So why are UGGs so popular? Well, like anything in our modern society it is all about how you market yourself. When Decker Corporation (the corporate menace behind UGGs) trademarked the UGG name outside of Australia (they are not allowed to trademark it in Australia since it is the defacto name of that style of boots in Australia for decades), they had a lot of success in their marketing strategy. First of all, many of the top celebrities have been spotted wearing UGGs in the past 5 years are so. Its pointless to name them all but if you do a google search for UGG boots celebrity photos you can see for yourself. The overwhelming celebrity buzz over UGGs have prompted many people to purchase these products. There is really no other reason.

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